Design Flashback: 13 Delicious 1970s Posters

Table Of Content

• Typography
• Saturday Night Font Family (OTF, TTF)
• Califunkia Groovy Font (OTF, TTF)
• Milton Glaser: The Man Behind the “I ♥ NY” Logo
• Uchronia founder designs own home as "love letter to French craft"
• Simplest ways to reduce your creative and graphic design costs
• A Look at Graphic Trends That Define the 70s (Retro Fonts, Text Effects, and More!)

In the early ’60s, rock and roll was gradually overtaken by psychedelic rock, folk rock, and pop. The colors include neon pink, blue, and oranges, which we can see utilized in today’s design and fashion world. The main reason retro designs influence the audience is their powerful appeal to emotions linked to fond memories and collective experiences from that time. Well, here, I have delved into retro trends of the past and included everything you want to check out.

Typography

Tour 1970s classic home House PLR - Wallpaper*

Tour 1970s classic home House PLR.

Posted: Wed, 28 Jun 2023 07:00:00 GMT [source]

Also, my first boss, Sir John Hegarty, is featured amongst the credits. These two facts combined make me feel both very nervous and very old. Hippies withered on the vine, Mao died, there was war in Vietnam, we had our first female Prime Minister, the Middle East fuse got lit and the environmental movement was properly born. In many ways the '70s feel like the beginning of the world as we know it today. Here D&AD's George Prest (above) recalls some of the most memorable winners in the 1970s... D&AD's design awards have enthralled the industry for over half a century.

Saturday Night Font Family (OTF, TTF)

At one end, minimalist logos like the Nike Swoosh gained popularity through their simple, graceful lines and lack of embellishment. The stripped-down aesthetic and easily recognisable silhouette embodied a sleek, refined modernism. Graphic designers today who want to take inspiration from the 1970s can find plenty of ideas.

Califunkia Groovy Font (OTF, TTF)

The swoosh indicates fluidity and movement, perfect to go on the side of the shoes. While we know it today with slight changes, this is one of the most recognizable logos in the world. The famous potato chip brand Ruffles came up with a logo that's fun and playful. The characters are off the baseline, which is a great trick for conveying playfulness. Meanwhile, the actual typography is uneven, and the last "f" looks as if it has a white outline superimposed over the "l". The name "Ruffles" comes from the ridges that potato chips have, and you can slightly see this on these two superimposed letters.

Milton Glaser's 'Pop' designs defined the 1960s and '70s - Fast Company

Milton Glaser's 'Pop' designs defined the 1960s and '70s.

Posted: Fri, 24 Mar 2023 07:00:00 GMT [source]

The dynamic ribbon retains its popularity and influence as one of history's most brilliant examples of effective logo design. The frenetic disco scene was at its peak, dominating mainstream music and youth culture. Disco-inspired logos that were brightly coloured, vibrant, and dynamic, mirroring the high-energy late-night dance floors. Shiny metallics, glittering disco balls, and pulsing typography all captured the movement and excitement of this style. From neo-classicism to art deco, these older design styles provided inspiration for 1970s designers, and can still inspire designers in the modern age. The 1970s was a great decade for testing styles and rejecting academic definitions previously found in graphic design.

This marked a significant shift from the previous cursive logo to a more contemporary and versatile design. In the 1960s, the psychedelic style that went along with the hippy movement grew. That continued into the 1970s, tied into the other stylistic choices that designers of that time were making.

You can also transform digital Procreate sketches into vectors by simply importing your file into Vectornator. You can trace your characters by hand using the Pen Tool, or for a quicker workflow, use the Auto Trace tool. Other themes throughout this category include hippies, flower children, psychedelic “wavy” shapes, and disco scenes. Illustrations didn’t disappear, but it became a part of photography to enhance it rather than something on its own.

We understand marketing, brand building, and beautiful design - and we're passionate about helping each of our clients look - and function - at their best. The colour palette of 1970s logos was characterised by earthy tones such as browns and oranges. These colours reflected the era's fashion trends, conveying warmth and nostalgia.

A Look at Graphic Trends That Define the 70s (Retro Fonts, Text Effects, and More!)

Graphic design in the 1970s was shaped by brave artists who dared to explore new forms of expression and visual communication. Periwinkle comes with a full set of alternate swashes for capitals and a few for lowercase characters. The Visual Graphics PhotoTypositor used large negative film strips that contained characters next to each other. The user simply lined up the character they wanted to be printed with a lens, and it was later projected onto photographic paper. This allowed for custom adjustments to the spacing of the characters.

Nearly 50 years since his first commissions, Saville's revolutionary album artwork remains influential and impactful. The 1970s was a pivotal decade that shaped graphic design in countless ways. From bold colour palettes to surreal imagery, the visual culture of the 70s continues to captivate and inspire designers today. Let's explore some defining characteristics that made 1970s design so groundbreaking.

She used a very bold typeface for the iconic wordmark, and the key move came when she added another circle within the "O" to resemble a power button on a remote. The slogan at the bottom features a slightly rotated "e", another key move for 1970s logos. The term “optical art” was coined by Time magazine in 1964 to describe a form of abstract art that created flowing illusions using positive and negative space. This then rapidly became an ongoing trend to utilize kaleidoscopic patterns trend in every design idea. Nostalgia has a unique approach to connecting people across different generations.

According to logo design principles, the bars represent speed and dynamism, suitable for a technology pioneer like IBM—the solid, blocked letters project stability, reliability and efficiency. The new dynamic ribbon logo was debuted in conjunction with the launch of the contour bottle, Coca-Cola's signature bottle shape. The contour bottle's unique silhouette became integral to the brand's identity. The ribbon logo and contour bottle created an unmistakable brand image that could be adapted for advertising across various media. The peace symbol became an iconic emblem, reflecting the values of the anti-war, anti-establishment generation.

They explored early digital techniques, avant-garde typography, and cinematic approaches to image-making. The 1970s was a pivotal era in graphic design, characterised by bold colours, geometric shapes, and artistic experimentation. As the revolutionary spirit of the 1960s gave way to a new decade, logo designers embraced creative freedom and innovative techniques.